Establishing meaningful relationships between brands/companies and their customers to drive revenue growth, increase share of wallet and establish credibility and affinity with all stakeholders.
Marketing and Sales are about connecting your brand (or even an objective) to your target customer/audience and getting that customer to repeatedly take the desired action once the connection is made. The journey to this point begins with a clear understanding of and alignment with business objectives. These objectives must be translated into a succinct and compelling positioning statement and value proposition that is leveraged and communicated across your organization until your brand becomes your way of being.
The objective of this approach is simple - to get more of your product into the hands of more customers more often. It demands a relentless focus on your target audience, the adoption of customer-centricity and for B2B organizations, complete alignment between marketing, sales and production that includes establishing handoff, feedback, performance, and accountability mechanisms.
Marketing today is still very much about listening and responding to consumers, critics and competitors, but most critically, it is about controlling your own brand narrative.
By now it is obvious that digital and social media have revolutionized how, where, when and the frequency with which we ought to communicate with customers. What we say and how we say it must register across a wider field of media channels as our absence in a particular medium can be viewed as a statement in itself or worse yet, leaves our brand susceptible to the projections of others.
UMS provides the following Marketing and Sales services that leverage your brand in the marketplace: